Freelance writing is no longer what it used to be once. With the revolution in the internet this profession is more than just finding jobs and writing to meet the deadlines. Freelance writing is now associated with building brand as a writer, marketing as a writer, book keeping and management, accounting, social media management, public relation officer, and even more. To be precise, being a freelance writer is like running a business or a small company with just you as an employee. You are the boss and you are also the servant!
When this is the scenario you just cannot afford to run out of work and starve your one man company off clients, can you? Then the question is how do you attract clients? Here is a list of three point agenda: Building brand- Marketing brand with cheap promo products- Getting followers to your brand with the help of social media.
- Start by building your brand- Start blogging, get yourself logo and banners, use the same name with same logos everywhere online and offline including your blog name, blog domain, forums and social media profiles. Creating quality content everywhere is the key which cannot be missed.
- Market your brand with value added products - Get customized products with your blog name and logos. The best part is you can find economical products online. You can then offer complementary custom made pens, toys, sports gear or fashion accessories to attract and hold the clients for long term. The word free has always has its capacity to get people be obliged! You can also giveaway these promotional products for your loyal fan followers and blog readers. Your imagination is the limit on using such brand marketing products.
- Getting followers to your brand- Building online reputation has the ultimate power to attract clients. Your social media presence speaks volumes about your networking and influencing capabilities. The numbers of followers on social sites are the live example of how good or bad your writing work is when it comes to creating engaging content for clients. So get up and get going, be social online!
Your blog is your mainstream brand building tactic and it is also your work portfolio. Your marketing skills and products are the carrots you can offer for winning clients. And your social media audience are your true assets who can even lend you hand to spread and share your brand value through their social profiles. The bottom line is make your presence felt in every possible way, online as well as offline.
How have you been attracting clients for your freelance writing career? Share more tips with us.
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